With many new product releases, acquisition and increased overall demand, 2021 was a big year for Progress.
“All of our customers are doing well,” and the company has brought in new customers over the year and has more on the way.
In light of this, Progress has hired new talent across the region, including Australia and New Zealand, with some of them adding to the company’s Digital Experience Platform (DXP) skills.
Progress’ late 2021 acquisition of load balancer and application experience specialist Kemp Technologies played a role.
Yang described Kemp as an established company with loyal customers and strong partners. He pointed out that Progress is particularly known in Asia Pacific for its application platforms and development tools, and that Kemp’s application experience solutions are highly complementary, giving Progress “more comprehensive coverage” of the market. The coming year will see Kemp’s products, people and marketing agreements integrated into Progress.
2021 has also been “super busy for developers,” he pointed out, particularly due to staffing shortages related to the COVID pandemic. Still, more development work needed to be done, so better tools were needed. Progress responded with new tools and components, including day-one support for .Net 6, Angular 13 and other technologies, he said.
Another effect of the pandemic has been the rapid acceleration in the deployment of digital presences to connect with customers, partners and employees in an environment where many of them were away from their traditional workplace and avoided shops and similar places.
“Going digital is no longer an option,” Yang said, but unfortunately there is no single, unified playbook for those who want to deliver great digital experiences.
Progress has customers of all sizes and levels of digital maturity, and its products have been designed to help address each of these organizations’ specific challenges and needs.
Organizations just going digital should adopt an entry-level business package, he advises. The reasons for this are that most of the hacking activity is directed against sites running on open source software and these organizations need quality support.
Such packages are “really affordable”, give peace of mind and will last a while, he added.
Medium and large organizations with an existing digital presence have different requirements. They’re looking for ways to do more with less, and they’re particularly concerned with reaching a wider audience and turning visitors into customers.
They need to reevaluate their existing DXP and consider whether it supports efficient and agile workflows that allow marketing practitioners to take care of routine tasks without having to rely on IT people. Progress Sitefinity does just that, he pointed out.
Plus, moving from self-hosting to PaaS lowers the total cost of ownership, Yang said, offering “great savings” no matter how you calculate them.
As for reaching more people and improving the conversion rate, older CMS may not meet current requirements, for example in terms of delivering personalized content in an automated way. Again, Sitefinity is designed with customization in mind.
Then there are what Yang calls the “super-large” organizations. “They have more frustrations than anyone,” he observes, but that’s mostly due to using monolithic DXPs with built-in modules that weren’t designed for APAC requirements in areas such as styling. of work. Such packages are also relatively expensive to maintain. As a result, major IT consultancies are steering their clients towards composable DXPs such as Sitefinity, he said.
Composability is particularly relevant in this context, as these systems integrate content management, e-commerce and marketing automation. Different products serve different needs, so it’s very desirable to select them separately and be able to change one aspect of the overall system as you grow.
Digital agencies also welcome this approach, as it allows them to deliver more agile solutions to their clients.
So while it’s a good idea to choose products that fit your workflow (for example, making it easier to update content for non-technical users), it’s important to choose from those that enable integration so not to rely on a single, monolithic package.
Security is another important issue, and one aspect that is sometimes overlooked is the secure transfer of data between systems and people. That’s where Managed File Transfer (MFT) comes in, and Progress MOVEit is affordable, user-friendly for IT operations, and uses government-certified, compliant encryption, he said.
It ensures confidentiality whether files are emailed or transferred to branch, customer or partner systems.
The software supports key management and ensures that only the designated recipient gets the decryption key, eliminating the risk of being sued for exposing data.
MOVEit is offered for use on-premises and on a SaaS basis from data centers in Australia, including two Azure regions that were added in 2021 to help customers meet local compliance and data protection requirements. SaaS means customers don’t have to manage servers and other infrastructure, so it’s “a very viable offering,” he said.
Progress also has a foot in the network traffic monitoring camp with the acquisition of Kemp. The Flowmon product uses machine learning to detect anomalies and suspicious activity, as well as support end-user experience monitoring, network performance monitoring, remote work monitoring, cloud application performance monitoring, etc.
Looking forward to 2022, Yang said Progress customers and partners “look good.”
“We are on the right track for growth.”